Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. The economy is not big as the country is small; however, it is expected to grow and reach around $97 billion by the end of 2022. The differentiation strategy must ensure that hire price charged on the buyer for its high quality is not too far above than the average premium price of the competition. Profit share schemes for collective bargaining with non executive staff for high performers, Ability to introduce sub-brands, Ability to tie up with multinationals. This PESTEL Analysis diagram software comes with a free template and customization options that help create wonderful diagrams and ensure your analysis diagrams stand out from the rest. (Perera 2006) The traditional grocery store concept has been evolving in to a Mega Stores and the heavy discounter concept which carry all the goods shoppers want (Stanton 2007). He is a lecturer in Management and Marketing. Sri Lanka is an agriculture base country primarily it has 2 million hectares or 30% agricultural land, and almost 75% of the agricultural land is under small holdings and the balance is under estates. Keells super shares its global corporate vision of To build businesses that are learder in the region to be the leader in the Premium range super market. Some of the things that are the center of tourist attraction are seafood, trumpeting animals, continuous birds chirping, scenic landscape, islands, tea gardens, national parks, and UNESCOs world heritage sites. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK Premium World Trade Organization Free trade International trade. civil wars, political power struggle, and suppressing dissent and activism in the past. This is possible since Keells Super sell FMCGs and competitors could substitute these products, however the competitor might have to out run the keells supper brand equity and the production capacities which renders benefits of economies of scale. Instead of keeping money at home, many people are choosing banking services to save it. Government Support on the IT Sector. About Us. Our Aldi PESTLE Analysis helps you identify the external factors that impact the operations of Aldi, one of the top 3 grocery stores in the US. (JKH PLC N A). Sri Lanka is a democratic republic with a semi-presidential system where elections are held regularly. These strategies are called generic because they can be pursued by any type or size of business firm, even by not for- profit organization. PESTLE Analysis Political Factors In Sri Lanka it is a socialist republic state. Study for free with our range of university lectures! The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. The banking sector needs an internet connection for their transactions. The PESTEL analysis of the Banking Industry can show how external factors can affect the banking industry. The supermarket chain use advance state of the art systems like Motorola MC3000 mobile computers for maintaining inventory with time saving and efficient stock reconciliation. Use the PEST symbols from the left side and add the content to your PESTEL analysis diagram. For example, the US economy has laws like the Dodd-Frank act, Glass Steagall act, etcetera. SLS complaisance and ISO 22000 and ISO 9001 will increase sales in the new regions in the North and East. Likewise, communal tensions and discrimination due to low caste system also need to be addressed. What are the best sectors for investment? Nonetheless, the company must focus on maximizing business performance. The people and their buying habits and preferences influence the banking industry. Admissions Open. However recent indicators show a sharp decline in consumer spending power due to constant inflations prevailing company will have to watch out for these. In business strategy the process of scanning the environment of a business with three main types of logical environments which includes Natural environment, Social environment, and Task environment with Macro- forces, and Micro-forces, is required for strategy formulation. In fact, Sri Lanka is one of the biggest receivers of Chinese FDI. Life expectancy is very good as evidenced from the fact that it is 72 years for men, and 78 years for women (BBC, 2019). Looking further into the analysis proves that this competitive strategy could be best approach to retain competiveness of other forces, since keels super can and has build unique brands which have high brand loyalty giving them big margins on brand equity. Unemployment is particularly high for women and youth. PESTLE Analysis of Pizza Hut in Sri Lanka - Academia Analysis . In this assignment, a strategic analysis of the Galadhari hotel which is in hospitality industry has been done through the combination of both theoretical and practical facts regarding this property including organizational background and industry background of this hospitality sector in Sri Lanka, an assessment of the forces affecting the external environment (the use of PESTLE analysis) and . If you purchase a report that isupdated in the next 60 days, we will send you thenew edition and data extraction Free! The banks provide loans that the firms can use as capital or invest in the infrastructure. It could be observed that there had been times in the process meat and dairy products industry the local supplies have not been adequate and the companies had to import the material to supply the current demand and high cost was absorbed by the company. Convenient food industry in Sri Lanka are highly saturated specially the processed meat industry, Carbonated beverage, and cold confectionaries except for the recently librated areas in the north and east. Known until 1972 as Ceylon, Sri Lanka is an island surrounded by the Indian Ocean.as a result of its location in the path of major sea routes, Sri Lanka is a strategic naval link between West Asia and South East Asia and was colonized by Portuguese, Dutch and English . This would enable them to be on control of substitutes challenging its position, and increasing brand loyalty among customers who will not be price sensitive, giving keells super the ability cover supplier cost increase on increased margins. Sorry, preview is currently unavailable. The government, therefore, has strict regulations to control the bank business. Do you have a 2:1 degree or higher? PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. SLIM-Nielson Peoples award 2009- Most popular FMCG Beverage brand of the year. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organizationssupply and demandlevels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). Most of Keells supper product characteristics would put one or the other as a commodity since they have been in the market for the last 20 years and they are popular brands among the consumers. Pratap, A., 2022. But keells super can increase its distribution since its backed by JKH one of the biggest companies in Sri Lanka. (AR CCS 2009 10) Recent Tsunami which hit the north eastern coast of Japan, and political unrest in the middle eastern countries would also affect the economy of Sri Lanka which is a small open net oil importing economy as oil price have already being increased by the global market increasing the local fuel prices. - ppt download Free photo gallery. This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. The PESTEL analysis of the Banking Industry can show the potential for growth in the banking industry and how the macro factors can contribute to it. Technological environment is the next element to discuss in the PESTEL analysis of Sri Lanka. Or learn more about our privacy policy and how we use and store your data. A sample of 140 agents who left the company during 2014 and 2015 was used to collect data through a structured questionnaire from three leading insurance companies in Sri Lanka. Keells Supper is retailer the supply chain which links their unique range of product with powerful brand equity to the consumer making the JKH consumer foods & retail industry a power house. As Sri Lanka has ended a thirty year old ethnic conflict with liberating the north and east of the country from the rebel activities, country is spear heading to a rapid development of infrastructure with, adding more kilometers to the road network and expanding them, with new second international harbor in Magampura Hambanthota District south of the country commencing its operation last august. Certainly, rapid human development is having its toll on the environment. This agricultural and farming industries leading to backward integrations with grocery industry which has influence the above Mega Stores concept and consumer products FMCG, and convenience food and frozen confectioneries which have shown huge potential in becoming one of the lucrative industries encouraging large corporate players JKH investing in this area. Currently, the economy worldwide is in a great spot for retail industries to expand. Many of them are looking to use renewable energy sources. All rights reserved LCHW. Click on 'Use Immediately' to import the template's contents to the EdrawMax canvas. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. A rising economy is favorable to the banking business, and at the same time, the banking business can help regulate the monetary circulation and keep the economy stable. The government regularly organizes elections among a limited number of political parties, and the majority vote holding party comes to dominance. The banking industry is one of the dominant parts of the country's economy. 1. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. The commodities overview in. Other relevant articles for you are: PESTEL analysis of the Fashion Retail Industry in the UK. Many banks have opted for paperless transactions to decrease the use of paper. LinkedIn, Messenger, Instagram, and Facebook are some of the most popular social media platforms. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. Head to the Template section on the left and type 'PESTEL Analysis' to see all the pre-built PESTEL Analysis templates like Netflix PESTEL Analysis, Amazon PESTEL Analysis, IKEA PESTEL Analysis, and more. Henri Nestle established the brand in 1866 by merging with Anglo-Swiss baby Milk Company. pestle analysis for supermarket industry in sri lanka March 14, 2023. But it needs a lot of investment and tech acceleration. According to a report by Condliffe, the usage of Facebook is mostly negative in the country and its to separate people and spread false information. Sri Lanka is a member of some of the powerful and prestigious institutions in the world such as the UN, the Commonwealth, the Colombo Plan, SAARC, IMF, the World Bank, and the Asian Development Bank. In EdrawMaxs Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. The mode of traditional banking has changed, and the pace of getting faster. Political forces Political uncertainty has been ruled out with both the Presidential and parliamentary elections coming to an end bringing stability to the economy polices and political instability prevailed. In some countries, the government controls the banking sector to ensure a smooth monetary flow in the economy. Enterprise resource planning (SAP) Customer relationship management (CRM) SMS alerts for key performance indicators (KPI)s all with ambitious effort to be the premium supermarket in the grocery or Mega Stores industry. However, Sri Lanka also faces some environment challenges e.g. Banking Industry is directly related to the growth of the economy. Go ahead EdrawMax Online today to create an amazing PESTEL Analysis diagram for different companies. However, Condliffe (2019) reports that social media particularly Facebook, have been used to spread false information to bring about social disturbance and disharmony in the country. The hospitality industry needs to worry about . Encourage the management of the company to source where possible for open source software as to counter the affect of the increasing cost of licensed software. When we ask consumers what they would do if the brand they are looking for is not available 65 percent said they will go to another shop says Dwight Watson, Ac Nielsen. Nestle S.A. is a Swiss food & beverage multinational company. Tariffs, taxation, and business restrictions can impact the banking industry. The banks are using tools like the internet and SMS to keep the customers aware of the transactions. Over the years, the banking industry has reached magnificent customers and created millions of jobs. These are Political, Economical, Sociocultural, Political Legal which is commonly known as PEST analysis. Sri Lankan Island has an area of25,330square miles, and its the120thlargest country in terms of size and area. Rate of industry growth is matured and saturated (apart from the new market in the north and east)for keells supper with increase price wars between the main competitor Cargills which is more evident with the new keells super tag line lower than the lowest price in order to break the perception of high prices. Sri Lanka has a rich and long history dating back to125,000years ago, but the country has a documented record of3000years. [online] notesmatic. Retailer is the person who carries out the function of processing many small orders, rather than one big order like in wholesale, governments, and corporations. Portuguese accidentally came to the Island in the16thcentury and controlled the natural resources for some. (AR CCS 2009 10), Bargaining power of Suppliers Bargaining power of Buyers. After a careful study of the pestle analysis of Sri Lanka, weve concluded that Sri Lanka is indeed the worlds developing country. Sri Lankas top main exports are ladies undergarments and tea. All work is written to order. The country exports it toItaly,Germany, India,UK, and theUSA. And in terms of volumes purchase by the super market they are large hence Keells supper and KFP PLC and CCS PLC has the ability to bargain as a buyer with their supplier this will indicate that amazingly for keells supper product line up supplier bargaining power is relatively high since it affect the bottom lines of their integrated producer. The headquarter of the company is in Vevey, Vaud, Switzerland. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. Due to Dialog the Sri Lankan mobile industry has achieved new heights and has come at par with the developed world. Also with the value engineered state of the art production facilities which is backward integrated to the keells super, supermarket range. The country imports it fromMalaysia,Singapore,UAE, India, and China. Political legal forces that allocate power and provide constraining and protecting laws and regulations. Marketing Tutor. The National Minimum Wage Act, No. The geographic location of the island played a significant role in history from a strategic point of view. Enter the email address you signed up with and we'll email you a reset link. If not, select "Manage Preferences" to learn more about managing your cookie preferences. Sri Lanka should accelerate its growth in the tech industry if the country wants to develop. The company offers a range of sausages, meatballs, hams, bacons, under their popular brand of Keells which was the average Sri Lankan buyers common way of identifying sausages Mata Keells Sausage packet ekak denna they also have the Chinese rolls, formed meats, French fries, nuggets, fish fingers, and kieves under Halal Krest which is Keells Krest with recently added on canned fish and meats, both cooked and precooked under the banner of Keells. 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