Julian Knight, the chairman of the Commons digital, culture, media and sport committee, has described the arrangement as a very poor deal for both licence-fee payers and viewers. Meanwhile, there are cross-content opportunities to be exploited. Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. Its so clever and fun and I think the audience will love it.. The Forbes Worlds Most Influential CMOs List: 2022, A $500 Million Clue Why FC Barcelona Can Afford So Many Players, FC Barcelona Rule Out Kounde Signing And State He Has Signed For Chelsea, Erik Ten Hag Wants More New Signings At Manchester United. Hannah joined Trusted Reviews as a staff writer in 2019 after graduating with a degree in English from Royal Holloway, University of London. Unlike Disneys bundle, the combined streaming offer of Warner Bros Discovery could be a fully blended one, many Wall Street analysts and industry observers believe. (Photo by Carl Court/Getty Images), Europe launches its enhanced Cube studio technology for Tokyo 2020 at Stockley Park on July 14, 2021 in London, England. If you look at the totality of our ecosystem when we partner with a rightsholder then we look at how we can use our networks and platform to reach that audience. We can put some content on FTA or Discovery+ at a much more accessible price point [as well]. The company, , which owns the European pay-TV channel Eurosport, bought the exclusive broadcast rights to the 2018-2024 Olympics across 50 countries throughout Europe in 2014 for 1.3bn (1.1bn). For Discovery Plus subscribers, all of Eurosports coverage will be streamed live online and on-demand through the streaming service. Eurosport is just one of the broadcaster's sporting properties, while it also has less-specialized FTA linear TV channels like Quest that show English Football League (EFL) and snooker highlights alongside other categories of programming. However, in the U.K., where soccer is the dominant sport, and where Sky and BT are market leaders, attachment is arguably lower. However, viewers in many European countries, especially the U.K., have noticed the broadcast situation is a little bit different from recent years. One of the most eye-catching features of the Cube is the ability for presenters to interview an athlete in Japan and use Augmented Reality (AR) technology to make it appears as though they are actually in the studio in West London. The cost of a Discovery+ subscription is comparatively modest when compared to other sporting services, meaning the Olympics is still relatively accessible. 
By becoming the official Olympic broadcaster, the status of Eurosport, which has traditionally been a home for lower-profile but core Olympic sports like athletics, swimming, skiing and cycling, is immediately elevated. Ive been able to clearly see how my penultimate stride - crucial in long jump - was way longer than it should have been from a technique point of view; and I did a clutch jump, which could have been potentially disastrous, as Id previously ruptured my hamstring from this jump position, explained Greg Rutherford, Olympic gold medallist in the event at London 2012 and part of Eurosports on-site broadcast team for Tokyo 2020. (Photo by Stuart C. Wilson/Getty Images for Eurosport). But ultimately, Discovery believes it can add serious value for viewers and the Olympic movement while using the popularity of the sporting worlds biggest event to build up its sporting brands and strengthen its streaming ambitions. Weve done a pretty good job of protecting our production teams during the pandemic, adds Georgiou. The Winter Olympics will be taking place in Beijing this year, but how can you watch them at home? Georgiou isn't convinced that subscription fatigue will be a factor, arguing that Discovery+ isn't competing with Netflix, Amazon broadcast awards digital pyeongchang olympics winter coverage event sports Legacy distribution deals with Sky will prevent HBO Max from launching in the UK, Germany and Italy until 2024. A boat sails past the Tokyo 2020 Olympic Rings on March 25, 2020 in Tokyo, Japan. Launching soon in the UK, however, will be the sports JV with BT Sports, which both parties have said they want to rush through by the end of this year. This means everyone, bar organizers, coaches and athletes, has had to follow the action on television, online or on their phone. It's this sort of innovation that Eurosport and Discovery are banking on to provide additional value to subscribers. Lyons, who was the chairman between 2007 and 2011, said that listed events rules should be broadened to ensure free-to-air broadcasters like the BBC can show all Olympics events. or Disney, or even sports-specific services like DAZN. Discovery bought the exclusive broadcast rights to the 2018-2024 Olympics across 50 European countries in 2014 for 1.3bn (1.1bn). Announcing its quarterly earnings on Tuesday, Discovery said the Olympic coverage deal had helped it attract a record number of new subscribers to take its total global subscription base to 17m. We also expect our journalists to follow clear ethical standards in their work. yesterdays announcement that the Tokyo 2020 Olympics will be postponed to 2021 because of the ongoing Covid-19 coronavirus pandemic, IOC officials have said they hope to confirm a new Olympics date as soon as possible. All Rights Reserved, This is a BETA experience. Its a similar situation in several other major European markets. The Cube virtual studio is a big part of that. In the U.K., government legislation requires at least some of the Olympics to be shown live on free-to-air television. and independent advice on what to buy. The BBC won plaudits for its coverage of London 2012 and Rio 2016, where it showed virtually every single event live on its digital and online platforms, and had an agreement with the IOC that lasted through to Tokyo 2020. It is yet more proof of Discoverys growing foothold, one that will be felt in living rooms across Europe for the next fortnight and beyond. Team USA defeated Turkey 3-2. What the Olympics will do for us is make the connection between over-the-top (OTT) streaming platforms and sport and its certainly going to make that connection during the most important sporting event in the world. Follow this author to improve your content experience. Following [+] yesterdays announcement that the Tokyo 2020 Olympics will be postponed to 2021 because of the ongoing Covid-19 coronavirus pandemic, IOC officials have said they hope to confirm a new Olympics date as soon as possible. Even though the cost of a Discovery+ subscription is modest when compared to other services, viewers might resent paying for the Olympics that they had previously received at no additional cost. HBO Max ended last year with 73.8 million global subscribers when combined with HBO, which is ahead of the companys initial guidance. (Photo by Stuart C. Wilson/Getty Images for Eurosport). 
This Summers Olympic Games in Tokyo have been like no other in the events history. The first reason is brand association. Weve put their safety first and been able to deliver content to keep us on the air. It also said that international advertising sales rose 88% during the quarter. It has recorded a further 69m online viewing requests on the iPlayer, BBC sport website and app. eurosport garros schett presenter coverage teleporting tvbeurope Grade, who chaired the BBC between 2004 and 2006, said: I think that parliament needs to look at this and find some way, not of interfering in the market, but making sure that there is fuller coverage on free-to-air. I cover the intersection of sport and technology. DISCA However, a deal was struck where the BBC agreed to cede its full rights for 2018 and 2020 in exchange for access in 2022 and 2024. 
Its a huge disappointment to people not to be able to have the usual fuller BBC coverage. When we look back at the first week, it is clear the Olympics has brought new and different audiences to our platforms in impressive numbers. Traditionally, the International Olympic Committee (IOC) has sold its broadcast rights on the continent to the European Broadcasting Union (EBU) the same organization behind the Eurovision Song Contest which then distributed the rights to its members. The Discovery chief executive, David Zaslav, described the deal as a success, saying it was supporting healthy viewing and subscriptions across both our linear and streaming platforms, and underscores the importance of our commitment and investment in marquee IP [intellectual property].. Even Eurosport viewers can't access everything with their usual subscription. The BBC announced on Tuesday that 32.8 million people had tuned in to watch the action on BBC TV. Jean-Briac Perrette, the president and chief executive of Discovery International, said: The Olympic Games is the biggest global event that goes far beyond sports and traditional sports audiences. This means the BBC can only show two live feeds at any one time a fact that was lost on many viewers earlier this week when they couldn't find their favorite sport. However, the deal means far less sports and live coverage is available on BBC TV channels and the iPlayer than during previous Olympics, which has led to a flood of complaints. Original reporting and incisive analysis, direct from the Guardian every morning. For example, a crossover between Eurosport and the Food Network could see live tennis followed by a documentary on the role of strawberries and cream at Wimbledon. 
What makes sense for us in terms of innovation in terms of tennis, motorsport and winter sport.. The Olympic moment for Discovery+ comes as its owner is both getting set to take a quantum leap in the streaming race via a merger with WarnerMedia and is to combine in the UK on a JV sports platform with BT Sport. It would combine the unscripted offerings and European sports of Discovery+ with the prestige originals and vast library of HBO Max. But in 2015, it made the decision to sell its rights to Discovery Our staff members must strive for honesty and accuracy in everything they do. 2022 Deadline Hollywood, LLC. unveils discovery The same superhuman feats have been on display, but the inevitable impact of a global pandemic has meant restrictions on movement, constant testing and, crucially, no crowds. Comprehensive coverage on all platforms is par for the course, so an intuitive user interface is essential, as is the quality of production. (Photo by Carl Court/Getty Images). However, the competition will technically begin two days earlier before the official opening on February 2 with preliminary games in curling and ice hockey. To ensure this is possible, every member of the editorial staff follows a clear code of conduct. The Winter Olympics will be broadcast through the Official Olympic Broadcast Partners in the UK this means the BBC and Eurosport. Reshmin Chowdhury, senior executives Andrew Georgiou and Scott Young present as Discovery home of [+] the Olympics in Europe launches its enhanced Cube studio technology for Tokyo 2020 at Stockley Park on July 14, 2021 in London, England. In some key territories, roadblocks remain. So, amid this minefield of varying rights deals, regulatory requirements and public sentiment, why did Discovery opt to make a $1.2 billion bet on the Olympics? and Disney+ have so far eschewed sporting content, Discovery + is embracing it. This breadth of portfolio, Georgiou argues, means that rightsholders know they can attract both casual and hardcore audiences to maximize impact and ensure that everyone is catered for. Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased Essentially, the pitch for sports fans is that Eurosport and Discovery+ will offer the best possible viewing experience for Olympic sports both at Tokyo 2020 and beyond. Eurosport has entered into sub-licensing agreements in Germany and Spain but has elected to show the games free-to-air on its own platforms in countries like Norway. (Photo by Stuart C. Wilson/Getty Images for Eurosport), PwC Cloud and Digital Transformation BrandVoice, 4 Steps To Help Your Kids Build Smart Money Habits, How To Earn Cash Rewards For Everyday Spending. The Winter Olympics will be available on Eurosport 1 (Sky channel 410, BT 435, Virgin 521), Eurosport 2 (Sky 411, BT 436, Virgin 522), the Eurosport App and Eurosport.co.uk. AMZN Although eight linear channels are being provided on major Pay-TV platforms, the only way to watch every single event live is to take out an additional subscription to the Discovery+ streaming service. If you purchase through links on our site, we may earn a commission. The JV brings together coverage of the Olympics, footballs Premier League, UEFA Champions League and major events in other sports such as cycling and tennis, and will hand a well-timed boost to BT Sports ailing service. The news came out of the blue yesterday morning, following several weeks of speculation that Kevin Mayers DAZN was seeking an $800M acquisition of BT Sports. Then you have Discovery+ which is aggregating sports and non-sports content, and then we have digital platforms like Global Cycling Network (GCN) and GolfTV. Exclusive European broadcast rights to Tokyo Games helps boost TV channels quarterly profits by 21%. Is It Better To Lease Or Buy A Car In Summer 2022? Greg Rutherford and senior executive Andrew Georgiou present as Discovery home of the Olympics in [+] Europe launches its enhanced Cube studio technology for Tokyo 2020 at Stockley Park on July 14, 2021 in London, England. Sport is seen as a key tool for Discovery+ to gain subscriptions, while the platform is viewed as another way Discovery can provide value to rightsholders. 
Indeed, former Eurosport CEO Peter Hutton admitted in 2016 that viewers saw the BBC as the natural home of the Olympics and Discovery didnt want to be seen as the people that took the Olympics off the BBC.. The WarnerMedia deal, the widely anticipated $43 billion spin-off from AT&T, is expected to gain final regulatory approval in the next couple of months. This would in turn increase viewership and the perceived value of Eurosports channels to play-TV platforms. 
the U.S. TV group that bought Eurosport in 2012 for the 2018 winter games in PyeongChang through to Paris 2024. The collateral damage was that public service broadcasters (PSBs) that had been able to provide comprehensive coverage of the games were either subject to restrictions on the amount of coverage they could provide or were forced out entirely. About 100m of those viewers tuned in via Eurosport or its streaming service discovery+. Today, we have millions of users a month from around the world, and assess more than 1,000 products a year. You can find the full timetable on the BBC website. The Olympic Winter Games are set to take place between February 4 and February 20 2022 in Beijing, China. Scandinavian viewers can watch via free-to-air and various other free-to-air broadcasting partnerships have been struck around the continent, as Discovery sub-licenses these rights under its Olympics and business model. Where can you watch the Winter Olympics in the UK? The other place you can catch the Winter Games is on Eurosport channels, including the companys main app and Discover Plus. The latter news was confirmed just 24 hours prior to the Beijing opening ceremony, which feels more than coincidental. (AP Photo/Manu Fernandez), the Olympics in Europe launches its enhanced Cube studio technology for Tokyo 2020 at Stockley Park on July 14, 2021 in London, England. The broadcaster will also be sharing daily highlights on BBC Two and BBC Three, along with video highlights, on-demand clips, live text and reports on the BBC Sport website and app. Trusted Reviews is supported by its audience. Although the Olympics is only two weeks long, viewers might be keen to continue subscribing if they know they can watch their favorite sports all year round and know they can access a range of non-sporting content on the platform. In the UK, however, the loyalty of Discovery+ subscribers will be tested as 300 hours worth of coverage will be available on the free-to-air BBC, which is the host broadcaster. In many countries where these sports are popular and where Eurosport has been offered on basic cable TV packages for many years, awareness is certainly high. Were not really a soccer-first broadcaster. All Rights Reserved. We follow the IPSO Editors code of practice to underpin these standards. During previous Games, in London 2012 and Rio 2016, it was able to air numerous simultaneous events. The BBC has announced that itll be streaming more than 300 hours of live coverage through BBC One, BBC Two, BBC iPlayer, Red Button and online. Opinions expressed by Forbes Contributors are their own. The lifestyle and documentary brands that Discovery possesses are strong in their respective markets, such as TLC and Animal Planet, each with loyal audiences. 
Two former BBC chairmen have called on the government to investigate changing broadcast rules so that viewers can watch more of the Olympic Games for free. The unique circumstances of the pandemic mean many commentators, analysts and production staff also won't be traveling to Tokyo. Send us a tip using our annonymous form. Head over to our best VPN guide to see our favourite picks, including Surfshark, which sits at the top of our list right now thanks to its blisteringly fast speeds and great track record for streaming. FTA broadcasters will show [some of the events] but you know youll be able to get everything on Discovery+ and you can curate your own experience.. Its always a good idea to protect your privacy and hide your IP address when streaming video online partcularly when using public Wi-Fi and a VPN is one of the simplest ways to do this.
By becoming the official Olympic broadcaster, the status of Eurosport, which has traditionally been a home for lower-profile but core Olympic sports like athletics, swimming, skiing and cycling, is immediately elevated. Ive been able to clearly see how my penultimate stride - crucial in long jump - was way longer than it should have been from a technique point of view; and I did a clutch jump, which could have been potentially disastrous, as Id previously ruptured my hamstring from this jump position, explained Greg Rutherford, Olympic gold medallist in the event at London 2012 and part of Eurosports on-site broadcast team for Tokyo 2020. (Photo by Stuart C. Wilson/Getty Images for Eurosport). But ultimately, Discovery believes it can add serious value for viewers and the Olympic movement while using the popularity of the sporting worlds biggest event to build up its sporting brands and strengthen its streaming ambitions. Weve done a pretty good job of protecting our production teams during the pandemic, adds Georgiou. The Winter Olympics will be taking place in Beijing this year, but how can you watch them at home? Georgiou isn't convinced that subscription fatigue will be a factor, arguing that Discovery+ isn't competing with Netflix, Amazon broadcast awards digital pyeongchang olympics winter coverage event sports Legacy distribution deals with Sky will prevent HBO Max from launching in the UK, Germany and Italy until 2024. A boat sails past the Tokyo 2020 Olympic Rings on March 25, 2020 in Tokyo, Japan. Launching soon in the UK, however, will be the sports JV with BT Sports, which both parties have said they want to rush through by the end of this year. This means everyone, bar organizers, coaches and athletes, has had to follow the action on television, online or on their phone. It's this sort of innovation that Eurosport and Discovery are banking on to provide additional value to subscribers. Lyons, who was the chairman between 2007 and 2011, said that listed events rules should be broadened to ensure free-to-air broadcasters like the BBC can show all Olympics events. or Disney, or even sports-specific services like DAZN. Discovery bought the exclusive broadcast rights to the 2018-2024 Olympics across 50 European countries in 2014 for 1.3bn (1.1bn). Announcing its quarterly earnings on Tuesday, Discovery said the Olympic coverage deal had helped it attract a record number of new subscribers to take its total global subscription base to 17m. We also expect our journalists to follow clear ethical standards in their work. yesterdays announcement that the Tokyo 2020 Olympics will be postponed to 2021 because of the ongoing Covid-19 coronavirus pandemic, IOC officials have said they hope to confirm a new Olympics date as soon as possible. All Rights Reserved, This is a BETA experience. Its a similar situation in several other major European markets. The Cube virtual studio is a big part of that. In the U.K., government legislation requires at least some of the Olympics to be shown live on free-to-air television. and independent advice on what to buy. The BBC won plaudits for its coverage of London 2012 and Rio 2016, where it showed virtually every single event live on its digital and online platforms, and had an agreement with the IOC that lasted through to Tokyo 2020. It is yet more proof of Discoverys growing foothold, one that will be felt in living rooms across Europe for the next fortnight and beyond. Team USA defeated Turkey 3-2. What the Olympics will do for us is make the connection between over-the-top (OTT) streaming platforms and sport and its certainly going to make that connection during the most important sporting event in the world. Follow this author to improve your content experience. Following [+] yesterdays announcement that the Tokyo 2020 Olympics will be postponed to 2021 because of the ongoing Covid-19 coronavirus pandemic, IOC officials have said they hope to confirm a new Olympics date as soon as possible. Even though the cost of a Discovery+ subscription is modest when compared to other services, viewers might resent paying for the Olympics that they had previously received at no additional cost. HBO Max ended last year with 73.8 million global subscribers when combined with HBO, which is ahead of the companys initial guidance. (Photo by Stuart C. Wilson/Getty Images for Eurosport). This Summers Olympic Games in Tokyo have been like no other in the events history. The first reason is brand association. Weve put their safety first and been able to deliver content to keep us on the air. It also said that international advertising sales rose 88% during the quarter. It has recorded a further 69m online viewing requests on the iPlayer, BBC sport website and app. eurosport garros schett presenter coverage teleporting tvbeurope Grade, who chaired the BBC between 2004 and 2006, said: I think that parliament needs to look at this and find some way, not of interfering in the market, but making sure that there is fuller coverage on free-to-air. I cover the intersection of sport and technology. DISCA However, a deal was struck where the BBC agreed to cede its full rights for 2018 and 2020 in exchange for access in 2022 and 2024. Its a huge disappointment to people not to be able to have the usual fuller BBC coverage. When we look back at the first week, it is clear the Olympics has brought new and different audiences to our platforms in impressive numbers. Traditionally, the International Olympic Committee (IOC) has sold its broadcast rights on the continent to the European Broadcasting Union (EBU) the same organization behind the Eurovision Song Contest which then distributed the rights to its members. The Discovery chief executive, David Zaslav, described the deal as a success, saying it was supporting healthy viewing and subscriptions across both our linear and streaming platforms, and underscores the importance of our commitment and investment in marquee IP [intellectual property].. Even Eurosport viewers can't access everything with their usual subscription. The BBC announced on Tuesday that 32.8 million people had tuned in to watch the action on BBC TV. Jean-Briac Perrette, the president and chief executive of Discovery International, said: The Olympic Games is the biggest global event that goes far beyond sports and traditional sports audiences. This means the BBC can only show two live feeds at any one time a fact that was lost on many viewers earlier this week when they couldn't find their favorite sport. However, the deal means far less sports and live coverage is available on BBC TV channels and the iPlayer than during previous Olympics, which has led to a flood of complaints. Original reporting and incisive analysis, direct from the Guardian every morning. For example, a crossover between Eurosport and the Food Network could see live tennis followed by a documentary on the role of strawberries and cream at Wimbledon. What makes sense for us in terms of innovation in terms of tennis, motorsport and winter sport.. The Olympic moment for Discovery+ comes as its owner is both getting set to take a quantum leap in the streaming race via a merger with WarnerMedia and is to combine in the UK on a JV sports platform with BT Sport. It would combine the unscripted offerings and European sports of Discovery+ with the prestige originals and vast library of HBO Max. But in 2015, it made the decision to sell its rights to Discovery Our staff members must strive for honesty and accuracy in everything they do. 2022 Deadline Hollywood, LLC. unveils discovery The same superhuman feats have been on display, but the inevitable impact of a global pandemic has meant restrictions on movement, constant testing and, crucially, no crowds. Comprehensive coverage on all platforms is par for the course, so an intuitive user interface is essential, as is the quality of production. (Photo by Carl Court/Getty Images). However, the competition will technically begin two days earlier before the official opening on February 2 with preliminary games in curling and ice hockey. To ensure this is possible, every member of the editorial staff follows a clear code of conduct. The Winter Olympics will be broadcast through the Official Olympic Broadcast Partners in the UK this means the BBC and Eurosport. Reshmin Chowdhury, senior executives Andrew Georgiou and Scott Young present as Discovery home of [+] the Olympics in Europe launches its enhanced Cube studio technology for Tokyo 2020 at Stockley Park on July 14, 2021 in London, England. In some key territories, roadblocks remain. So, amid this minefield of varying rights deals, regulatory requirements and public sentiment, why did Discovery opt to make a $1.2 billion bet on the Olympics? and Disney+ have so far eschewed sporting content, Discovery + is embracing it. This breadth of portfolio, Georgiou argues, means that rightsholders know they can attract both casual and hardcore audiences to maximize impact and ensure that everyone is catered for. Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased Essentially, the pitch for sports fans is that Eurosport and Discovery+ will offer the best possible viewing experience for Olympic sports both at Tokyo 2020 and beyond. Eurosport has entered into sub-licensing agreements in Germany and Spain but has elected to show the games free-to-air on its own platforms in countries like Norway. (Photo by Stuart C. Wilson/Getty Images for Eurosport), PwC Cloud and Digital Transformation BrandVoice, 4 Steps To Help Your Kids Build Smart Money Habits, How To Earn Cash Rewards For Everyday Spending. The Winter Olympics will be available on Eurosport 1 (Sky channel 410, BT 435, Virgin 521), Eurosport 2 (Sky 411, BT 436, Virgin 522), the Eurosport App and Eurosport.co.uk. AMZN Although eight linear channels are being provided on major Pay-TV platforms, the only way to watch every single event live is to take out an additional subscription to the Discovery+ streaming service. If you purchase through links on our site, we may earn a commission. The JV brings together coverage of the Olympics, footballs Premier League, UEFA Champions League and major events in other sports such as cycling and tennis, and will hand a well-timed boost to BT Sports ailing service. The news came out of the blue yesterday morning, following several weeks of speculation that Kevin Mayers DAZN was seeking an $800M acquisition of BT Sports. Then you have Discovery+ which is aggregating sports and non-sports content, and then we have digital platforms like Global Cycling Network (GCN) and GolfTV. Exclusive European broadcast rights to Tokyo Games helps boost TV channels quarterly profits by 21%. Is It Better To Lease Or Buy A Car In Summer 2022? Greg Rutherford and senior executive Andrew Georgiou present as Discovery home of the Olympics in [+] Europe launches its enhanced Cube studio technology for Tokyo 2020 at Stockley Park on July 14, 2021 in London, England. Sport is seen as a key tool for Discovery+ to gain subscriptions, while the platform is viewed as another way Discovery can provide value to rightsholders. Indeed, former Eurosport CEO Peter Hutton admitted in 2016 that viewers saw the BBC as the natural home of the Olympics and Discovery didnt want to be seen as the people that took the Olympics off the BBC.. The WarnerMedia deal, the widely anticipated $43 billion spin-off from AT&T, is expected to gain final regulatory approval in the next couple of months. This would in turn increase viewership and the perceived value of Eurosports channels to play-TV platforms. the U.S. TV group that bought Eurosport in 2012 for the 2018 winter games in PyeongChang through to Paris 2024. The collateral damage was that public service broadcasters (PSBs) that had been able to provide comprehensive coverage of the games were either subject to restrictions on the amount of coverage they could provide or were forced out entirely. About 100m of those viewers tuned in via Eurosport or its streaming service discovery+. Today, we have millions of users a month from around the world, and assess more than 1,000 products a year. You can find the full timetable on the BBC website. The Olympic Winter Games are set to take place between February 4 and February 20 2022 in Beijing, China. Scandinavian viewers can watch via free-to-air and various other free-to-air broadcasting partnerships have been struck around the continent, as Discovery sub-licenses these rights under its Olympics and business model. Where can you watch the Winter Olympics in the UK? The other place you can catch the Winter Games is on Eurosport channels, including the companys main app and Discover Plus. The latter news was confirmed just 24 hours prior to the Beijing opening ceremony, which feels more than coincidental. (AP Photo/Manu Fernandez), the Olympics in Europe launches its enhanced Cube studio technology for Tokyo 2020 at Stockley Park on July 14, 2021 in London, England. The broadcaster will also be sharing daily highlights on BBC Two and BBC Three, along with video highlights, on-demand clips, live text and reports on the BBC Sport website and app. Trusted Reviews is supported by its audience. Although the Olympics is only two weeks long, viewers might be keen to continue subscribing if they know they can watch their favorite sports all year round and know they can access a range of non-sporting content on the platform. In the UK, however, the loyalty of Discovery+ subscribers will be tested as 300 hours worth of coverage will be available on the free-to-air BBC, which is the host broadcaster. In many countries where these sports are popular and where Eurosport has been offered on basic cable TV packages for many years, awareness is certainly high. Were not really a soccer-first broadcaster. All Rights Reserved. We follow the IPSO Editors code of practice to underpin these standards. During previous Games, in London 2012 and Rio 2016, it was able to air numerous simultaneous events. The BBC has announced that itll be streaming more than 300 hours of live coverage through BBC One, BBC Two, BBC iPlayer, Red Button and online. Opinions expressed by Forbes Contributors are their own. The lifestyle and documentary brands that Discovery possesses are strong in their respective markets, such as TLC and Animal Planet, each with loyal audiences. Two former BBC chairmen have called on the government to investigate changing broadcast rules so that viewers can watch more of the Olympic Games for free. The unique circumstances of the pandemic mean many commentators, analysts and production staff also won't be traveling to Tokyo. Send us a tip using our annonymous form. Head over to our best VPN guide to see our favourite picks, including Surfshark, which sits at the top of our list right now thanks to its blisteringly fast speeds and great track record for streaming. FTA broadcasters will show [some of the events] but you know youll be able to get everything on Discovery+ and you can curate your own experience.. Its always a good idea to protect your privacy and hide your IP address when streaming video online partcularly when using public Wi-Fi and a VPN is one of the simplest ways to do this.